Hi folks,
I'm Guta, founder of an early stage SaaS company called Purple Metrics. We measure the impact of brand marketing on consumer behavior. Let's say you are a marketer who needs to figure out how your dollars put into influencers or awareness returned - you can install our widget that will run continuous research everyday and our algorithms will help you understand the uplift in mindset metrics, brand perception, and the impact of it in willingness to buy and loyalty.
I went to SaaStr this year for the first time, with my COO and my head of sales. These are my unrevised notes.
Bo Borland, Founder and CEO at Playbuilt
<aside> 💡 Simple positioning framework, integrated with the consumer journey, multi-persona in an enterprise business, and connected to the day to day of a selling org.
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Vendor is your co cospirator She uses the 9 box framework and then layered with buyer journey
You have to convert it into narrative and assets, obviously consumers can’t read playbooks, they can only understand stories. 9 box is a rubric Your playbook is about narrative
Metric can be internal - are we good at identifying use cases? Then you match positions with stage. You need actions and assets and then an outcome and metric. Action: questionare. Continuous playbook iteration At the beginning seller is an entrepreneur cos there is no playbook.
Most important thing is to have a framework of key messages crafted to each stage of the buyers journey and targeted to every persona within the enterprise.
Then the best you can do is transform all this messages into storytelling and deliver it in a way your potential clients can understand